Strangerama - Stranger Things / Netflix
To celebrate the launch of season 3 of Stranger Things, we took the audience timetraveling back to 1985.
We transformed Paulista Avenue - the most important street of São Paulo - in an open-air arcade, converting OOH billboards into real-life fliperama machines.
The games featured were inspired by those famous in 1985, but totally dedicated to the Stranger Things theme.
To spread the news about the Strangerama, we created this 8-bit animation video showing our game characters arriving at Paulista.
