Executive Creative Director / Creative Director / Art Director

About

O.L.A.R.

PINEL.jpg

My name is Fabiano Pinel.

I am a Brazilian Creative Director with a strong background in art direction and design.

I’ve been working in advertising for more than 25 years, in some of the biggest and most creative agencies in Brazil, as Executive Creative Director, Creative Director and Art Director.

And I also have made Global and Regional campaigns for important clients such as: Netflix, Apple, Samsung, Jeep, Ram, Nissan, Mitsubishi, Renault, Vivo/Telefonica, Ambev (Brahma, Budweiser), Unilever, TIM, Itaú, Bradesco, FIFA, among others.

 

Working experience

Coletiv (Brazil's 1st independent advertising co-operative) Chief Creative Officer - 2024

Fbiz (WPP Group)
Executive Creative Director - 2021 / 2024 Brands: Jeep and Ram

Creative Director - 2019 / 2021 Brands: Jeep, Ram, Gallo Olive Oil, Unilever, Rico and Samsung

Lew'Lara/TBWA
Creative Director - 2017 / 2019
Brands: Nissan, Netflix, Apple (at MAL: 2017-2018), Piraquê, Museu do Futebol, Coty and CVC.

Africa DDB (Africa Creative)
Creative Director - 2016 / 2017
Brands: Vivo (Telefonica), Folha de São Paulo (newspaper) and Qualy.


Associate Creative Director - 2015 / 2016
Brand: Vivo (Telefonica).


Senior Creative Art Director - 2013 / 2015
Brands: Vivo (Telefonica), Mitsubishi, Inbev (Brahma and Budweiser).

Neogama BBH
Senior Creative Art Director - 2012 / 2013
Brands: Renault, TIM, Diageo (Johnny Walker), Bradesco and Mix Brasil Festival (The most important LGBT Festival in Latin America).

Talent.Marcel
Creative Art Director - 2010 / 2012
Brands: Net (cable TV), Ipiranga Gas Station, Toshiba, Sara Lee (Pilão Coffee) and Alpargatas (Mizuno).

Africa DDB
Creative Art Director - 2008 / 2010
Brands: Vivo (Telefonica), Itaú, Mitsubishi, Folha, Philips and also created the official emblem of 2014 FIFA World Cup.

Contemporanea (Havas group) - RJ
Creative Art Director - 2004 / 2008
Brands: Vale, O Globo, Extra (newspaper), Eletrobras.

 

Recognition

CannesLions - Gold - Film Craft - Everyone is gay
CannesLions -
Silver - Media - All Brazilian Screens
CannesLions - Shortlist - Film - Scream
CannesLions - Shortlist - Outdoor - Cradle: Tower
CannesLions - Shortlist - Outdoor - Cradle: Truck


D&AD - Silver - Film - Everyone is gay


El Ojo -
Silver - Film Direction - Training
El Ojo -
Silver - Film Edition - Training
El Ojo -
Silver - Sports: Outdoor - History Lines
El Ojo -
Bronze - Sports: Print - History Lines

Fiap - Silver - Film Direction - Life, There's Only One Fiap - Bronze - Cinematography - Life, There's Only One Fiap - Bronze - Film Edition - Life, There's Only One


Brazilian Creative Club 48 - InBook - Text - Life, There's Only One Brazilian Creative Club 47 - InBook - Direct -Jeep GameXperience Brazilian Creative Club 47 - InBook - Branded Content - Jeep GameX Brazilian Creative Club 47 - InBook - Digital/Games - Jeep GameX Brazilian Creative Club 47 - InBook - Digital/New Media - Jeep GameX Brazilian Creative Club 46 -
Silver - Illustration - Salamander - Jeep Brazilian Creative Club 46 - Inbook - Design - Salamander - Jeep Brazilian Creative Club 46 - InBook - Illustration - Big Foot - Jeep Brazilian Creative Club 46 - InBook - Design - Big Foot - Jeep Brazilian Creative Club 46 - Inbook - Design - T-Rex - Jeep Brazilian Creative Club 46 - Inbook - Design - Loch Ness - Jeep Brazilian Creative Club 44 - Inbook - Design - History Lines Brazilian Creative Club 43 - Bronze - Photography - O Carnaval é seu
Brazilian Creative Club 41 -
Gold - Film Special Effects - Training
Brazilian Creative Club 41 -
Gold - Film Edition - Training Brazilian Creative Club 41 - Silver - Film Direction - Training Brazilian Creative Club 41 - Silver - Art Direction - Training
Brazilian Creative Club 41 -
Silver - Cinematography - Training
Brazilian Creative Club 40 - InBook - Film Edition - Nadal
Brazilian Creative Club 40 - InBook - Film Direction - Nadal Brazilian Creative Club 40 - InBook - Film Direction - Everyone is gay
Brazilian Creative Club 37 - InBook - Soundtrack - Pros Nets é Agora
Brazilian Creative Club 37 - InBook - Film - Crazy
Brazilian Creative Club 36 - InBook - Film - Guinea Fowl

Profissionais do Ano Globo 2011 - Finalist - National Film - Ipiranga Profissionais do Ano Globo 2011 - Finalist - National Camp. - Ipiranga Profissionais do Ano Globo 2012 - Finalist - National Camp. - Ipiranga Profissionais do Ano Globo 2013 - Finalist - National Camp. - Ipiranga Profissionais do Ano Globo 2016 - Winner - Local Market - Vivo

Wave Festival - Silver - Social & Influencer - Roma by Six
Wave Festival - Bronze - Social & Influencer - Roma by Six

Grand Effie Brazil - Wanna Results? Ask at the Ipiranga Effie Brazil - Silver - Brand Experience - Jeep Game Xperience Effie Brazil - Bronze - Long Therm Effectiveness - Jeep Brand