During the 2018's World Cup, São Paulo Museum of Football assigned 11 of São Paulo's subway lines to
11 jerseys and created posters honoring the players who wore them transforming each line into a journey in time.
Every poster had a QR Code, and by scanning the code, the public were able to watch highlights of the players’ careers.
The posters were turned into an exhibition at the Museum.
Role: Creative Director / Designer