In 2010, the Ipiranga gas station repositioned itself as a multiservice network with the concept "a complete station for you".
We launched a campaign that year. And then another, another, another etc.
Since then a lot has happened:
>> The gag "Pergunta lá" of the campaign's most famous TV commercial has became slang throughout Brazil;
>> The brand's repositioning case won the 2012 Grand Effie;
>> It was elected the 8th most relevant campaign of Brazilian advertising in the last 40 years, according to the largest specialized magazine in Brazil.
(Portuguese only)
Role: Creative (Art Director)